Jack Daniels
General Equity Advertisements
A series of general equity ads for Jack Daniel’s, highlighting Tennessee tourism and the heritage of its Lynchburg distillery. I handled every stage of production from start to finish, including editing live-action footage, designing motion graphics, crafting sound design, and overseeing final delivery.
Roles: Motion Graphics · Video Editing · Sound Design
Tools: Illustrator · After Effects · Brand Guidelines
Deliverables: General Equity Ads x 2 (15 Seconds)
Creative Approach:
Developed advertisements in alignment with Jack Daniel’s brand and motion guidelines, maintaining the brand’s heritage, bold personality, and confident tone.
Combined pacing, transitions, and layered visual treatments to reinforce the brand’s iconic aesthetic.
Curated sound effects and music to complement the energy of the visuals and enhance the campaign’s overall impact.
Technical Execution:
Integrated footage with motion graphics to create immersive, high-quality spots.
Managed final delivery, ensuring all outputs met Jack Daniel’s strict brand standards.
Results / Impact:
Delivered polished, on-brand advertisements that balanced creative storytelling with brand consistency.
Successfully captured the essence of Jack Daniel’s while engaging modern audiences.
Demonstrated ability to manage end-to-end production while maintaining high visual and audio quality.
Styleframes:
