For Atmosphere TV, I helped develop an identity that defines not just what the brand looks like, but how it moves. Our team created mood boards and collaborated using Figma to explore how typography interacts with content, compositions, layouts, and design elements that would later inform how the brand moves. This process led to a range of styleframe explorations, animation rigs, and marketing touchpoints that ensured a cohesive experience across all digital platforms. The goal was to express the brand’s personality while showcasing its unique value propositions. From 30+ Channels to interactive games, digital signage and beyond, Atmosphere positions itself as much more than your average TV streaming service.