Atmosphere TV
Motion Graphics & Identity
Overall look and feel for Atmosphere TV’s brand and motion identity. From the website’s landing page video to reusable marketing touchpoints, our team helped define how the #1 Streaming TV Service for Businesses shows up in motion.
Overview
Roles: Motion Graphics · Graphic Design · Video Editing · SFX
Tools: Illustrator · After Effects · Figma
Deliverables: Landing Page Video · Styleframes · Moodboards · Animation Rigs · Marketing Touchpoints
Client: atmosphere.tv
For Atmosphere TV, I helped develop an identity that defines not just what the brand looks like, but how it moves. Our team created mood boards and collaborated in Figma to explore how typography interacts with content, compositions, and layouts that would later inform how the brand moves. This process led to a range of styleframe explorations, animation rigs, and marketing touchpoints that ensured a cohesive experience across all digital platforms. The goal was to express the brand’s personality while showcasing its unique value propositions. From 30+ channels and interactive games, to digital signage and beyond, Atmosphere positions itself as much more than your average TV streaming service.
Landing Page Video
The landing page video serves as the first touchpoint for millions of potential viewers visiting Atmosphere TV’s website. Designed to immediately grab attention through timing, pacing, and typography, it showcases the breadth of Atmosphere’s channels and content in a visually engaging way.
