Entertainment Weekly
Role: Motion Graphics, Social Media
Deliverables: Hundreds of 10 Second storytelling animations
Client: Entertainment Weekly
Tools: After Effects, Media Encoder, Snapchat Discover
I created hundreds of short-form storytelling animations while freelancing for Meredith Corporation — specifically for Entertainment Weekly’s social media channels.
Overview:
Over the course of three years, I produced hundreds of animations published across platforms like Instagram, Snapchat, and YouTube. These fast-paced animations covered a wide range of stories, from celebrity news and red carpet events to movie releases and pop culture breakdowns.
While working within the parameters of EW’s brand, the animations were designed to grab attention in a crowded feed. Using design principles and elements such as vibrant colors, bold type and seamless transitions, I was able to extend EW’s voice into the motion space while keeping their content fresh, timely and on brand.